In the spirit of this blog, we started small.
Some time ago me and three new friends I met online (after my last blog) started an initiative: we aspired to the following: People in refugee shelters should be able to eat the same healthy and responsible meals that we – well-to-do Dutch people – eat.
So we started a collection: we asked people we knew to donate healthy foods such as biologically grown vegetables, free range chicken eggs and fresh cowmilk. We made food packages of these contributions and headed to a refugee shelter near Amsterdam. The employees at the shelter were surprised, but also very friendly. They accepted our five food packages (yes, we started small) and promised us they would give them to the kitchen staff.
We were glad to have been able to help, but I personally felt a little…. Dissatisfied.
It doesn’t seem as if we’ve made a substantial contribution.
A small group of people will have had a few good meals because of us. But what is next? What will they eat next week? And what about all those others?
In the spirit of this blog, we started small. But we need to go bigger. We need to go hashtag.
We need to scale up and use the power of social media (it’s huge, believe me) to provide healthy food for refugees.
We need to get #quinoaforrefugees (#qiunoavoorasielzoekers in Dutch) trending and get some attention to our cause. We need to get on the map and on the national tv-shows and involve large companies and political parties.
So I am asking: how do we do this? Has anybody here any experience starting a social media movement?
I believe it can be done. Don’t say quiNOa, say quiYESsa!